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One script tag

The dashboard’s Share page writes the tag for you. This is what it can carry:
Everything but the key is optional. Attributes are the whole embed configuration: nothing about the placement is stored server-side, so two pages can carry the same agent with different settings.

Attributes

Identity

Placement

The open button

The close button (popover)

While a popover is open, its button becomes the close control.

Opening on its own

Copy on this page

These change what the start card says on this placement only. They never reach the agent. Each takes locale twins (data-start-text-fr, data-placeholder-de, any two-letter code), shown to visitors resolved to that locale.

Context and identity of the conversation

Host-page triggers

Any element with data-pepline-open opens the chatbox; one with data-pepline-ask="…" opens it and sends that question. With several embeds on a page, the trigger or any ancestor names its embed with data-pepline-for="<embed id or selector>".